Innovation Challenges Time: Cartier at Watches and Wonders 2024

In a marriage of tradition and avant-garde, Cartier launches its new Santos creations at Watches and Wonders, weaving Alberto Santos-Dumont's boldness with cutting-edge technology for a journey through innovation, style and memory.

In the beating heart of Geneva, under the twinkling lights of Watches and Wonders, formerly known as SIHH since its inception in 1991, Cartier is reintroducing itself as the beacon of haute horlogerie, leading the industry to new horizons of style and innovation. Against this backdrop of excellence, Cartier not only celebrates its heritage but also pushes the boundaries of watchmaking far beyond expectations, paying tribute to historic figures who dared to challenge the limits of the human.

This year, the enterprising spirit and daring of Alberto Santos-Dumont, pioneer of the skies and icon of freedom, come alive in the latest additions to the Santos collection. Cartier, in a gesture of homage to this free spirit, unveils to the world two extraordinary watchmaking interpretations that redefine the concept of time measurement, skillfully blending heritage and avant-garde.

The boldness of the Santos-Dumont Rewind's design is evident on the carnelian dial, whose subtle nuances underscore the unique character of this limited edition in platinum. The hours are read through Roman numerals positioned in counterclockwise order.

The first creation, the Santos-Dumont Rewind watch, stands out for its elegant allure and technological audacity: the ability to reverse the reading of time opens new perspectives on the way we perceive and experience each moment. Its carnelian dial, adorned with shades that play with light, embodies a refined and timeless aesthetic, while the Roman numerals arranged counterclockwise defy convention and invite a retrograde journey through time, in homage to Santos-Dumont's own limitless innovation.

Cartier Dual Time features a self-winding mechanical movement that combines two time zones: you can read the time simultaneously, wherever you are and wherever you come from, while maintaining the same characteristics of strength and reliability.

On the other hand, the Santos de Cartier Dual Time breaks space-time barriers with a feature that allows you to keep track of two time zones simultaneously. It is not just a watch, but a bridge between different worlds, combining elegance and practicality. Its ergonomic case, gladius-shaped hands coated with luminescent material, and faceted octagonal crown make it a jewel of design and technology, while steel details emphasize a clean, modern aesthetic.

We appraise and buy your watch

The most exclusive catalog of vintage watches

Visit Now

The Rome boutique

Via della Croce, 13