The prototype of the Sea-Dweller, "Dweller of the sea", the Rolex was never put on the market, but handed over to the dive company or individual divers in late '67 and early '68 because they were tested. Next, it was produced and put on sale in different variations.
The era advertising booklet wrote:
"The underwater exploration has grown dramatically in recent years.
Per raggiungere delle profondità sempre maggiori e per poter lavorare rimanendo in acqua, l’uomo ha costruito delle campane, dei cassoni, persino delle casse. In questi abitacoli, gli specialisti vivono in un’atmosfera artificiale, costituita da certe miscele di gas, generalmente con una forte percentuale di elio. Le molecole particolarmente sottili e leggere di queste miscele si infiltrano lentamente nell’orologio, senza pertanto alterarne il funzionamento. Inversamente, al momento della decompressione dovuta alla risalita, la miscela di gas deve poter fuoriuscire rapidamente per non provocare l’esplosione dell’orologio. Per questo motivo, la Rolex ha munito di una valvola brevettata “gas escape valve” (valvola di sfogo) il suo modello più recente Oyster: il cronometro Sea-Dweller, garantito impermeabile fino a 610 metri di profondità”.
The pentastellato brand has always invested a lot on water clock, reaching its peak, in fact, the Sea-Dweller.
By careful research and continuous innovation that distinguish the house, a Rolex watch has long been recognized not only as a reliable object, but as a real investment, which boasts revaluations also quite important over time.
Oyster This in particular is still produced with the technical characteristics today's technologies. The new model Sea-Dweller, with red writing, which is so required to purchase it you have to be willing to pay even more than the list price.
Further confirmation of the Rolex guarantee that, thanks to his work, continues to represent.
We attach photos and the clock, as is our usual, we illustrate with a graph the value of the trends in the various years, bringing the cost of the object had the origin and today's consideration, so as to emphasize how over the years It has appreciated.
A standard clock model in question, at a cost of about 267,000 lire in 1974, corresponding to today's purchasing power of € 1654.62 to date has reached a value of € 20,000, higher figure of about 12 times the cost initial. It is clear the enormous revaluation of the object, and thus the huge investment it represents.
Fabio Michetti Article