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Rolex - FIVE LETTERS BRILLIANT

of Jewellery Bonanno

Rolex - FIVE LETTERS BRILLIANT

1908, Hans Wilsdorf wanted his timepiece wore a short name, easy to remember and to pronounce in all languages, and that it could be harmonized with the dials and movements.
A proposito della scelta del nome, raccontava: 
”Ho provato a combinare tutte le lettere dell’alfabeto, 
in ogni modo possibile. Avevo così a disposizione qualche centinaio di nomi, ma nessuno mi piaceva. Fino a quando una mattina, mentre viaggiavo sul piano superiore di un omnibus trainato da cavalli, lungo la via Cheapside nella City di Londra, uno spiritello mi ha sussurrato all’orecchio: Rolex”.
Four years later, in 1914, it was the turn of the British Kew Observatory, which gave a Rolex wristwatch the accuracy of Class certificate "A", a privilege that until then had been the exclusive preserve of marine chronometers. From that moment onwards, Rolex wrist watches became synonymous with precision.

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Rolex first concentrated on the quality of movement. And the relentless quest for chronometric precision led him quickly to success. In 1910, a Rolex was the first wristwatch to receive the Swiss certificate of precision timekeeping, released by the Official Watch Rating Centre in Bienne.
The history of Rolex is inextricably linked to the visionary spirit of its founder, Hans Wilsdorf. In 1905, at just 24 years, Wilsdorf in London created a company specializing in the marketing of watches. Thus she began to imagine a timepiece that could be worn on the wrist.
While not guaranteeing the watches a very accurate precision, Hans Wilsdorf was able to make them not only stylish, but also reliable. And to convince the public that such innovative timepieces were also reliable, he equipped them with small but extremely precise movements, produced by a company of the Swiss watchmaking city of Biel.

Later, Rolex moved to Geneva, a city internationally known for its watchmaking tradition. The company Montres Rolex S.A. It was recorded in Geneva in 1920.
In 1926 Rolex created the first water resistant watch and dust, marking a turning point in the history of watchmaking. Called Oyster, this timepiece was equipped with a hermetically sealed case, offering optimal protection to the movement.

02

To say that a watch is water is one thing. Prove that it really is a different story. In 1927, a Rolex Oyster crossed the English Channel unscathed on the wrist of a young English swimmer, Mercedes Gleitze.
The crossing lasted over 10 hours, during which the clock was in excellent condition. To celebrate the feat of crossing the English Channel, Rolex had published on the front page of the British newspaper Daily Mail, a full-page announcing the success of his waterproof watch. Thus was born the concept of testimonial.

In 1931 Rolex introduced and patented the first self-winding mechanism in the world with a Perpetual rotor. True work of art, this device is the ancestor of all modern automatic watches. Rolex participates in the first overflight expedition Everest with its Oyster watches, which are part of the equipment on board.
Crew members say they are highly satisfied with the performance of Rolex timepiece.

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Rolex has been able to find in a variety of contexts unique opportunity to test, refine and showcase the Oyster. The world of sport, aviation, motor racing and expeditions are, in fact, real laboratories in the open air in which to test the full range of technical characteristics of each clock.

Fabio Michetti Article

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