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Unclassified vintage Watches

The 2019 was a record year for the London auction Phillips

of Jewellery Bonanno

The 2019 was a record year for the London auction Phillips

The year ended a few days ago was a memorable year for the auction house Phillips, Because it still has vast echo of astounding total he scored in 2019. The figures come directly from the famous London guest house in the last twelve months it has managed to beat the record number of well 111 million US dollars.

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But the most important detail is that this total there is also comes with a dozen watches sold for over $ 1 million per item American (Five of which were Rolex), buyers from around the world, from New York to Hong Kong, a total that specifically comes thanks to the annual report produced by the same Phillips in association with Bacs & RussoAnd that indicates how much now in the auction house for fine watches have an important specific weight.

Going then to further deepen this interesting analysis, Phillips has proved to be very good at diversify its offering choices for its customers, in particular by opening a new market channels and sector with respect to the traditional ones. This has attracted new, potential bidders such as independent watchmakers.

This figure confirms this: in 2018 the registrations Online for participation in tenders increased by 80%, even with participants from 75 different countries as well as associated. In addition, the same group of bidders has populated with items even for the 87% all of the lots available auctioned. Finally, Add to this that the sales rate of these articles it hits the high percentage of 96% to understand how Phillips is working well in this area and that growth is the result of a right choice.

All that thanks to 'digital offering that having had such a great success, led to the establishment of another record: the highest price paid for a watch during an auction Online. We are talking about Patek Philippe Ref.2499 gold designer "Cheats", Sold for 1,6 million US dollars!

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Eloquent at this point to statements by Aurel Bacs and Livia Russo in a joint statement Forbes:

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"In a changing world, we continue to strive to be innovative while remaining committed to offering high-quality watches as well as excellent customer service in an ever changing landscape such as the collection of valuable watches. We are inspired by the ways that watch enthusiasts manage their collections but also defending the interests of independent watchmakers. "

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But be careful: this new Phillips commitment to digital does not diminish the commitment and efforts to attract new customers in the traditional way. Meanwhile, the start was given to Phillips Perpetual, a real boutique dedicated in the London office of the auction house, a real novelty for the company with an attached web platform Accompanying. The idea is significant: to provide a venue for exclusive events and simultaneously offer buyers and customers a friendly and safe place to examine the merchandise.

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